Marketing Data

Mintel Reports 

In-depth market research reports on a broad range of consumer products and financial services. 

Years of Coverage:  Most recent few years    Search this in GALILEO

MRI Simmons Insights

Data on product buying behavior and media usage of about 25,000 adults. Includes Crosstabs and Brand Catalyst (replacement for MRI University Reporter).

Years of Coverage:  Most recent year (about 3 year lag)  Access Mode: Search this in GALILEO

Mergent Intellect (replaces Dun & Bradstreet Million Dollar Database)

Consumer demographics including Prizm analysis from Nielsen.

Years of Coverage:  Current    Search this in GALILEO

Vivvix 360

Data on advertising expenditures. 

Years of Coverage:  most recent 8+ years  Access Mode: Search this in GALILEO  Limited to five simultaneous users.

Sports Business Research Network (Sports Market Analytics) 

Sports participation and equipment purchasing data from the National Sporting Goods Association. Articles from 14 sporting goods trade journals and newsletters. 

Years of Coverage:  Publications 1995- / Statistics 1993-   Search this in GALILEO

IRI Marketing Fact Book (ceased) 

Sales and purchasing behavior data on brands of consumer packaged goods. 

Years of Coverage:  2004-2011 

Access Mode: A CD-ROM database on discs at the Main Library Access Services Desk. Discs can be checked out of the library for a limited time to UGA faculty and students.